Thursday, December 3, 2009

Great example of Kaiser

Here is a perfect example of what Michael Kaiser was talking about yesterday in San Antonio, institutional marketing:
It's a story about oboists but it's also a great mention for the Orpheus Chamber Orchestra. Bravo! All Orpheus did was invite a NY Times reporter to dinner. (Kaiser joked about food and the does work!)
Hear Kaiser himself at the San Pedro Playhouse in this entry.

1 comment:

Uncle George said...

Thanks for the post. As you say, food/wine are always a good motivator for the press. However, I have to say that a good old-fashioned dose of strategy doesn't help either! We had been working on that pitch for a while - the execution made it look effortless.

Exec Dir, Orpheus