Here is a perfect example of what Michael Kaiser was talking about yesterday in San Antonio, institutional marketing:
http://www.nytimes.com/2009/12/03/arts/music/03oboe.html?ref=music
It's a story about oboists but it's also a great mention for the Orpheus Chamber Orchestra. Bravo! All Orpheus did was invite a NY Times reporter to dinner. (Kaiser joked about food and the media...it does work!)
Hear Kaiser himself at the San Pedro Playhouse in this entry.
1 comment:
Thanks for the post. As you say, food/wine are always a good motivator for the press. However, I have to say that a good old-fashioned dose of strategy doesn't help either! We had been working on that pitch for a while - the execution made it look effortless.
Graham
Exec Dir, Orpheus
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